On February 16, 2024, Jennifer Lopez introduced a unique blend of music, film, and documentary with the release of her ninth studio album, “This Is Me… Now”.
The album captures her renewed relationship with Ben Affleck and is accompanied by a musical film, “This Is Me… Now: A Love Story,” and an Amazon Prime documentary titled “The Greatest Love Story Never Told.” This trio of artistic works represents a significant milestone in Lopez’s career, portraying her journey of self-discovery and love.
Released under Nuyorican Productions and BMG Rights Management, the album explores Lopez’s experiences with love over the past 20 years. Collaborating with artists such as Chaka Khan, Raye, and Latto, it combines elements of R&B, pop, and hip-hop, and debuted at number 38 on the Billboard 200.
The accompanying film, praised by Variety for its imaginative depiction of Lopez’s romantic history, and the documentary, both focus on Lopez’s quest for love and her subsequent reunion with Affleck. These projects were inspired by the rejuvenated relationship between Lopez and Affleck, which started anew in 2022, two decades after their first engagement.
Lopez has expressed that the album and its accompanying projects represent what she has been striving to capture, embodying her perspective on love. She emphasized the concept of true, enduring love, a theme that permeates through her new creations, reflecting her personal and artistic evolution.
The release has sparked controversy, with a surge in criticism on social media platforms, especially TikTok. Some users have accused Lopez of being inauthentic and creatively self-centered. Old interviews of Lopez have also been scrutinized, with her statements being dissected.
A TikTok user stated, “People weren’t loving her even before all this anyway.” Another added: “People are done with all stars!”
Despite the criticism, praise has been given for the projects’ scope and candidness. After a potential partner pulled out, Lopez funded the $20 million project herself, demonstrating her dedication to sharing her journey.
The musical film includes appearances by Jane Fonda, Trevor Noah, and Post Malone, who form a “Zodiac love council” examining Lopez’s romantic history. Affleck also contributes to the film, acting as a sage TV commentator, blurring the boundary between reality and art.
The documentary, directed by Jason Bergh, offers an inside look into the challenges faced by Lopez in realizing her vision. It provides insights into her past marriages, her changing understanding of love, and the supportive relationship between Lopez and Affleck. Affleck’s participation in the documentary, sharing his thoughts on their relationship, adds depth to the narrative.
Despite receiving mixed reactions, Lopez’s latest endeavors offer a bold reflection on love, personal growth, and art. By integrating her music, film, and documentary, she provides a comprehensive view of her life, inviting viewers to look beyond sensational headlines and appreciate her artistic vision.
