Barron Trump, the 20-year-old son of President Donald Trump and First Lady Melania Trump, is launching a new beverage company that’s already generating buzz—and controversy—before its first product even hits shelves.
The NYU sophomore has been revealed as one of five directors of Sollos Yerba Mate, a Palm Beach-based company preparing to launch a pineapple and coconut flavored yerba mate drink in May. The business venture represents the president’s youngest son’s most visible commercial endeavor to date, coming after a short-lived attempt at real estate that concluded when his father won the 2024 election.
Measuring an estimated 6 feet 7 inches or taller, Barron has mostly stayed away from public attention compared to his older half-siblings. However, the Stern School of Business student is now entering the celebrity beverage space—a saturated market that’s seen everyone from Logan Paul to Rihanna launch drinks.
Records filed in Delaware and Florida show Sollos Yerba Mate incorporated in December 2025 and raised $1 million through private placement. The business is registered at a $16 million five-bedroom house in Palm Beach, located about a mile from Mar-a-Lago. The residence belongs to Jay Weitzman, a longtime friend of President Trump and grandfather to one of Barron’s business partners.
Weitzman denied any involvement or investment in the venture, explaining that his grandson Spencer Bernstein lives with him, which is why the business uses his address. There is no suggestion of wrongdoing, though Weitzman’s parking business does receive federal contracts.
Barron’s co-directors include Bernstein and Stephen Hall, both classmates from Oxbridge Academy in West Palm Beach, along with Rodolfo Castello, a business analyst at McKinsey & Company, and Valentino Gomez. Bernstein now attends Villanova University, while Hall studies at the University of Notre Dame.
The brand’s LinkedIn presence offers insight into its Florida-focused identity. The company describes itself as “a beverage designed to complement life in the ‘Sunshine State,'” born from the founders’ experience growing up in South Florida with “the opportunity to spend time outdoors year-round.”
The name itself carries symbolic weight. “SOL,” meaning sun in Spanish, represents the sun rising and the beginning of the day. “LOS,” which is “Sol” spelled backwards, represents the sun setting. Together, the company says, SOLLOS “captures the full cycle of the sun” with the trademarked tagline: “It Begins Where It Ends.”
Rather than most beverage launches that debut with multiple flavors, Sollos is taking a different approach. The business will initially offer only its pineapple and coconut variety in 12-pack format, originally planned for an April release but now scheduled for May.
The venture has already drawn scrutiny from ethics watchdogs. Norm Eisen, executive chair and co-founder of Democracy Defenders Fund and former Obama ethics counsel, told Newsweek the business “opens yet another potential avenue of seeking to influence the president through his family’s assorted business schemes.”
The yerba mate community online has been less diplomatic, with critics questioning whether the founders understand the cultural significance of the traditional South American beverage they’re commercializing. The backlash highlights the challenges Barron faces entering a market where authenticity matters to devoted consumers.
The criticism hasn’t dampened enthusiasm from those close to Barron. Sources told People magazine the young Trump is determined to make his mark in business, describing him as “smart, focused and resourceful” with an ambitious streak unusual for his age.
Another source noted key differences from his father: “Barron is a carbon copy of his father, yet he is blessed without the elder’s brashness. He is more like his mother with a European aloof and quiet sophistication.”
Barron’s business ambitions extend beyond beverages. He reportedly holds roughly 10 percent of World Liberty Financial, the family’s cryptocurrency venture that added over $1.5 billion to the Trump family net worth after the 2024 election victory. His locked-up tokens could be worth around $150 million when tradeable.
The youngest Trump incorporated a real estate business in July 2024, showing early entrepreneurial drive, though he dissolved the firm after his father’s electoral victory. A source close to Barron told People he remains “interested in developing real estate in areas where he sees growth, especially keeping up with trends of younger buyers.”
Being 12 years younger than his closest half-sibling Tiffany Trump, Barron has had a unique upbringing. “He is different from the other Trump children in the sense that he is sort of a loner,” one source explained. “Growing up in the public eye and not necessarily feeling comfortable in it has made him stronger within himself, and at the same time, is driving his ambition.”
Whether Sollos Yerba Mate succeeds in the competitive beverage market will depend on more than the Trump name. But with $1 million in backing and a bold single-flavor strategy, the brand will certainly command attention when it launches next month.
