Barron Trump, 19-year-old son of President Donald Trump and First Lady Melania Trump, has been gaining attention for embarking on his own business ventures while also attending New York University.
Recently, the youngest of the Trump children joined a new beverage company, Sollos Yerba Mate Inc., as a partner and is listed as one of its five directors. The Delaware-incorporated company, established on December 3, 2025, later registered in Florida in January 2026, near the Trump family’s Mar-a-Lago estate. The company, which has managed to raise $1 million in capital through private placement, is built around the concept of a “lifestyle beverage brand” that focuses on yerba mate, a caffeinated herbal tea common in South America.
This isn’t the first time Barron has dipped his toes into the business world. On July 15, 2024, he and two partners established Trump, Fulcher & Roxburgh Capital Inc. in Wyoming. The business partners included his high school classmate from the prestigious Oxbridge Academy in Palm Beach, Cameron Roxburgh, and Carter Fulcher, a luxury real estate professional from Idaho.
The partnership decided to dissolve the company on November 14, 2024, shortly after Donald Trump’s presidential election victory. Speaking to Newsweek, Roxburgh stated the dissolution was to avoid media scrutiny post-election. However, he later clarified to Fox Business that the company will not be relaunched.
A political source shared with PEOPLE that “Barron wants to follow in his dad’s footsteps.”
Barron, who will turn 20 next month, is currently an NYU student. After his freshman year at NYU’s Stern School of Business in Manhattan, Barron transferred to NYU’s D.C. campus, which is within walking distance of the White House where he currently resides.
A person close to the Trump family revealed to PEOPLE that Barron has already shown an entrepreneurial mindset. The source stated, “He is interested in business in general, developing properties, making money and being involved in successful projects” and added that Barron has his own ideas and understands his generation’s demands.
Barron’s interest in business aligns with his contribution to his father’s 2024 campaign, where he played an essential role in connecting President Trump with younger voters. His suggestions for podcast appearances, including the influential Joe Rogan Experience, and digital media strategies resonated with his peers. President Trump acknowledged Barron’s contribution at a 2025 inauguration event.
Besides his beverage venture, Barron is also a co-founder of World Liberty Financial, a cryptocurrency enterprise owned by the Trump family. The New York Times reported that Steve Witkoff, a real estate investor with ties to Trump, saw Barron’s involvement as a valuable business learning opportunity.
However, some political sources have raised concerns over potential conflicts of interest, given that Barron’s business ventures bear the Trump name and are based near the White House. They warned that these businesses could be perceived as selling access due to his family name and connection to the administration.
Unlike his older siblings, Barron, still a college student, is forging his own path in business. First Lady Melania Trump is reportedly supportive of her son’s entrepreneurial pursuits while keeping a protective eye on him.
Despite being the son of a sitting president, Barron has maintained a relatively low profile, continuing his studies at NYU’s D.C. campus while quietly establishing his business foundation. He has not publicly commented on his business ventures, but his growing portfolio includes beverage, real estate, and cryptocurrency.
